Episode Details

Ever felt that health and safety can be, well… a bit dull? Jon Fry thinks so too, and he's on a mission to change it. From sawmills in mid-Wales to safety consultancy and copywriting, Jon shares how small shifts in tone, humour and empathy can turn safety from a chore into a culture people actually care about. We explore how to communicate with impact, borrow lessons from marketing, and use data, pragmatism and a dash of humanity to make work genuinely safer, and more enjoyable.

Highlights:

• Reframing safety: Making it relevant, engaging and human to boost buy-in and culture
• The power of communication: What safety professionals can learn from marketing and copywriting
• "What's in it for them": Why focusing on benefits for others transforms engagement
• Using humour and empathy: How to build trust and break through resistance
• From data to decisions: Why categorisation matters more than counting incidents
• Re