Episode Details

Phia, the hot new shopping app co-founded by Phoebe Gates and Sophia Kianni, is under fire for allegedly using “cookie stuffing” — a sneaky tactic that could let them claim credit for sales they didn’t drive. The scandal led to their suspension from Impact.com, a major affiliate marketing hub, echoing past troubles faced by Honey. Despite raising $40M from big names like Kim Kardashian and Hailey Bieber, Phia’s model — which earns commissions through affiliate links — is now in doubt after Bloomberg and a competitor uncovered evidence of hidden browser tabs allegedly hijacking user purchases. Phia claims fixes are in place, but trust with retailers and partners remains fragile.

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