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How Duolingo Built a Partnership Ecosystem Around Language Learning
Description
In episode 99 of Business Development with Fexingo, Lucas and Luna explore how Duolingo has built a partnership ecosystem that goes far beyond language learning. From integrating with Netflix for interactive subtitles to partnering with schools and governments for English proficiency tests, Duolingo has turned its free app into a platform for strategic collaborations. The hosts break down the Duolingo English Test's partnership with over 4,000 universities, the Duolingo for Schools program reaching 30 million teachers and students, and the surprising revenue split from in-app ads. They also discuss how gamification and data create stickiness for partners. A focused, concrete look at how a freemium app monetizes through partnerships without alienating its user base.