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Google Ads Broad Match Keywords Work in 2026
Season 2
Episode 98
Published 4 days, 8 hours ago
Description
In this episode of The Google Ads Podcast, Lucas and Luna dive deep into how broad match keywords have evolved in 2026. They explore Google's machine learning improvements that make broad match smarter than ever, using a case study of a mid-sized e-commerce brand that cut cost per acquisition by 22% after switching from phrase match. The hosts discuss the importance of negative keyword lists, the role of smart bidding, and how to avoid common pitfalls like irrelevant traffic. They also touch on the impact of Google's latest query matching updates and the best practices for structuring broad match campaigns. By the end, listeners will understand when to trust broad match and how to set it up for success in the current Google Ads landscape.