Episode Details

In this episode, Lucas and Luna dig into Google Ads Automated Rules — a feature that lets you set up scripted triggers to pause underperformers, adjust bids, or even email alerts without manual oversight. They walk through a concrete example from a mid-size e-commerce account: a rule that automatically paused a search campaign when its cost per acquisition exceeded $45 for three consecutive days, saving roughly $2,200 in wasted spend over two weeks. They also discuss the hidden pitfalls, like what happens when a data delay triggers a rule at the wrong moment. If you manage Google Ads budgets and want to stop bleeding money without sitting at your desk every hour, this one is for you.

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