Episode Details
Back to Episodes
How Google Ads Local Campaigns Drive Store Foot Traffic in 2026
Description
Lucas and Luna explore how Google Ads local campaigns use location extensions, store visit conversions, and local inventory ads to drive foot traffic in 2026. They break down a real-world case: a mid-sized coffee chain that used local campaigns to increase store visits by 22% quarter-over-quarter while keeping cost-per-visit under $1.50. The hosts discuss how machine learning optimizes bids based on distance and likelihood to visit, the role of local ad extensions, and why retail marketers should prioritize store-level conversion tracking. They also cover pitfalls like over-aggressive radius targeting and the importance of updating business hours regularly. Perfect for PPC managers and local business owners looking to bridge online ads with offline sales.