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Amazon PPC Dynamic Bidding ROAS Blind Spot Most Sellers Miss
Season 2
Episode 98
Published 4 days, 8 hours ago
Description
Lucas and Luna uncover the hidden ROAS killer in Amazon PPC: the default 'Down Only' and 'Up & Down' dynamic bidding strategies that silently overpay for clicks during low-conversion hours and starve high-conversion windows. Using a specific campaign example from a kitchen gadget seller, they show how switching to 'Fixed' bids recaptured 18% of wasted ad spend while maintaining volume. They also walk through the exact day-parting data you need to diagnose this blind spot in Seller Central and recommend when dynamic bidding actually makes sense (hint: new product launches only).