Episode Details
Back to Episodes
Amazon Ad Fatigue Blind Spot That Kills ROAS
Season 2
Episode 99
Published 3 days, 22 hours ago
Description
Episode 99 of Performance Marketing with Fexingo drills into a hidden ROAS killer: ad fatigue on Amazon. Lucas and Luna break down how repeated exposure to the same sponsored ad causes click-through rates to collapse and cost-per-click to rise, silently eroding margins. They walk through a real example of a mid-market kitchen-gadget seller who saw ACOS jump from 18% to 34% in three weeks, and how diagnosing frequency data in the Amazon Ads Console revealed the culprit. The episode covers practical countermeasures: rotating creative assets, segmenting audiences by frequency buckets, and using Sponsored Display for retargeting without bombarding the same shoppers. No fluff, just a specific fix sellers can apply this week.