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The Amazon PPC Dayparting ROAS Blind Spot
Season 3
Episode 101
Published 3 days, 6 hours ago
Description
Most Amazon sellers run the same ad schedule 24/7, but conversion rates swing wildly by hour of day. In this episode, Lucas and Luna break down dayparting—the practice of adjusting bids by time of day—using real data from a seller who shifted 30% of spend into evening windows and lifted ROAS by 22%. They cover how to read your own hourly performance reports, why Amazon's default is always 'all hours,' and the one mistake that ruins dayparting: forgetting time zones. If you sell on Amazon and haven't looked at your ad performance by hour, you're leaving money on the table.