Episode Details
Back to Episodes
The Amazon PPC Blended ACOS Blind Spot Most Sellers Miss
Description
Episode 103 of Performance Marketing with Fexingo uncovers the blended ACOS blind spot that silently erodes Amazon PPC profitability. Most sellers look at overall ACOS (advertising cost of sale) and think they're fine, but when you break it down by product tier — high-margin hero SKUs vs. low-margin loss leaders — the picture flips. Lucas and Luna walk through a real example: a seller with a blended 18% ACOS who is actually losing money fast once you segment the data. They explain how to set up SKU-level ACOS tracking in bulk operations, use portfolio-based bidding floors, and reallocate budget to the products that actually generate profit, not just revenue. If you're managing an Amazon catalog with more than 50 SKUs, this blind spot is probably costing you right now.