Episode Details
Back to Episodes
How Amazon PPC Brand Hijackers Destroy Your ROAS
Season 3
Episode 106
Published 22 hours ago
Description
Lucas and Luna uncover a costly Amazon PPC blind spot: brand hijackers who piggyback on your branded search terms with counterfeit or third-party listings. When Amazon's algorithm mixes their listings into your brand's search results, your ad spend inflates, conversion rates drop, and ROAS tanks. Using a real case of a kitchen-gadget seller who saw 40% of branded search traffic siphoned off by hijackers, the hosts explain how to detect the problem via search term reports, why Amazon's attribution model masks the damage, and the tactical fix: aggressive negative phrase matching and Brand Registry gating. No fluff—just a concrete playbook for protecting your brand's search real estate.