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The Amazon PPC Search Term Isolation Blind Spot That Kills ROAS
Season 3
Episode 107
Published 8 hours ago
Description
Episode 107 of Performance Marketing with Fexingo tackles a subtle but costly Amazon PPC mistake: running match-type campaigns without isolating search terms. Lucas and Luna walk through a $500,000 campaign where broad-match terms were cannibalizing exact-match bidding—inflating ACOS by 30% and masking incremental profitability. They explain the 'search term isolation' structure, how to implement it in a day, and why most sellers ignore it. If you manage Amazon PPC and think your campaigns are optimized, this blind spot might be silently eating your margin.