Episode Details

Jacob Kelley, a software engineer and descendant of a citrus ranching family, has resurrected a vibrant piece of California’s past by digitizing over 250 vintage citrus crate labels his grandfather collected. These colorful, art deco-style designs—featuring knights, Native Americans, and farm scenes—were once the bold face of citrus advertising in the late 1800s and early 1900s, selling not just fruit but the dream of sunny California. Now, Jacob’s meticulously built website preserves this fading visual history, while his family continues farming near Hemet, turning a personal legacy into a public treasure for future generations.

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