Episode Details

Salisbury, North Carolina is roaring back as a thriving economic hub, blending deep history with bold modern growth. Once a quiet crossroads of ancient trails and railroads, the city now boasts over 75 new businesses since 2020 and a population exceeding 35,000 — no longer just a Charlotte suburb, but a destination in its own right. Iconic local brands like Cheerwine and Sarum Brewing — named after the city’s ancient roots — anchor its identity, while residents like Andy Maben, who returned for college and never left, champion its welcoming, eclectic spirit. This fusion of heritage and innovation is turning Salisbury into a magnet for entrepreneurs and families, proving that a strong foundation can build a dazzling future.

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