Episode Details

The FMCG Marketing Daily — July 11, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Reckitt's $400M US media account stays with Zenith while WPP holds Europe — a split-agency model that signals how major FMCG players are restructuring media relationships by region. • Unilever is running a 300,000-strong creator network using AI for vetting and workflows — but is deliberately keeping human judgment at the centre of creative decisions. • PepsiCo's Q2 results reveal a widening performance gap between its international and North American businesses — a strategic inflection point with direct implications for where the company directs brand investment. Hosted by Marco and Klara.