Episode Details

Disney+ might be considering offering some movies and shows for free, a move hinted at by chief product officer Adam Smith to stay competitive against ad-supported rivals like YouTube and Tubi. With free streaming capturing an ever-larger slice of TV time — up to 18.7% this past April — and viewers increasingly seeking low-cost or no-cost options, Disney+ could be testing a strategy similar to Netflix and Amazon to lure new subscribers. The plan’s success will hinge on balancing free content with paid subscriptions — and we’re watching closely to see if it happens.

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