Episode Details

• Free consultation / website: www.assetprotectionattorneys.com — Hillel offers to send complimentary copies of his latest books to anyone who mentions The Entrepreneur DNA.

In this episode, I sit down with Hillel Presser, a nationally recognized asset protection attorney who's helped protect over $11 billion in client assets and written six books on the subject. We get into why "it's not what you make, it's what you keep," and unpack the exact strategies the ultra-wealthy use to become "uncollectible" — from owning nothing and controlling everything through LLCs and limited partnerships, to the real difference between revocable and irrevocable trusts, to lesser-known free strategies like tenancy by the entirety and Florida's homestead exemption. Hillel also shares jaw-dropping stats (you're seven times more likely to be sued than to be in a car accident, and there are over 100 million lawsuits filed every year) along with real client stories, from a woman selling dolls at a flea market who got sued for millions, to the risks of golf carts, boats, and jet skis sitting unprotected in your name. Whether you're just starting your first business or you've already built serious wealth, this conversation is a masterclass in protecting what you've worked so hard to build.

Topics Covered

• Why protecting what you build matters as much as building it
• "Own nothing, control everything" — the core principle for entrepreneurs
• LLCs, trusts, and holding companies explained simply
• Revocable vs. irrevocable trusts (and the mistake most people make)
• Why we live in such a litigious society — and the stats to prove it
• How to settle lawsuits for pennies on the dollar by being "uncollectible"
• Personal guarantees: why to avoid them, and what to do instead
• The 3-step framework to start protecting yourself today
• Structuring real estate, business income, cash, and crypto the right way
• Why selling a business is a bigger lawsuit risk than most expect
• Domestic vs. international protection — who actually needs each
• State-specific protections (Florida homestead, wage protection, and more)

About Hillel Presser

Hillel L. Presser, Esq., MBA is the Managing Partner and founder of The Presser Law Firm, P.A., a national and international asset protection law firm based in Boca Raton, Florida. Over more than two decades, Hillel has helped protect over $11 billion in client assets and has represented some of the country's most recognizable entrepreneurs, business owners, celebrities, and professional athletes. He is the author of several books on asset protection and financial self-defense, including Asset Protection Secrets and Financial Self-Defense, and has been featured in Forbes, Sports Illustrated, the Robb Report, and on FOX, BRAVO, NBC, ABC, and CBS. Hillel holds a law degree from Nova Southeastern University, an MBA in marketing from Lynn University, and studied entrepreneurship at Syracuse University.

Connect with Hillel Presser:

• Website: www.assetprotectionattorneys.com
• LinkedIn: linkedin.com/in/hillelpresser
• Facebook: facebook.com/ThePresserLawFirm
• Instagram: instagram.com/assestprotectionattorneys
• X/Twitter: twitter.com/AssetAttorneys

About Justin:

Justin Colby is the host of The Entrepreneur