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Private Listings New NAR Rules | Real Estate News
Description
NAR just dropped fresh rules for agents handling private listings — think “office exclusive” or “coming soon” — requiring clear disclosures, signed waivers, and strict adherence to MLS policies. Sellers must explicitly opt out of public marketing, and brokers must explain trade-offs like lost MLS benefits. The Clear Cooperation Policy still applies: once a private listing goes public, it must hit MLS within one day. Agents can share details with others only if the seller consents and the other agent doesn’t market the property. Still murky? Yes — definitions like “publicly marketed” are vague, and no clear guidance exists on preventing unauthorized marketing after a private referral. Plus, some states are pushing for mandatory public marketing, and NAR insists virtual office sites must accurately reflect listing status.
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