Episode Details

This week on This Week In Fitness, we're covering Bloomberg's report that United PF Holdings, the largest Planet Fitness franchisee, is negotiating a potential debt-for-equity restructuring, Playlist's launch of AI Concierge for Mindbody customers, Ultimate Longevity Center's rapid franchise expansion, DEKA's new global Gym vs Gym competition, Peloton's latest strength-focused training program, and Myzone's new report on exercise habits and member engagement.

Stories this week:
• Bloomberg reports United PF Holdings, the largest Planet Fitness franchisee, is negotiating a potential debt-for-equity transaction with lenders as it addresses upcoming debt maturities.
• Ultimate Longevity Center awards 200 franchise territories before opening its first location, signaling continued interest in longevity, recovery and preventative health concepts.
• Playlist launches AI Concierge, an artificial intelligence-powered virtual front desk for Mindbody customers that automates customer communication, appointment booking and lead response.
• DEKA introduces Gym vs Gym, a new global competition allowing more than 1,000 affiliate gyms to compete using the standardized DEKA Mile format.
• Peloton launches HiLit+, a new seven-week strength, mobility and recovery program as the company continues expanding its longevity and strength training strategy.
• Myzone releases its State of Global Exercise Behaviour 2025 report, finding that consistency, community and moderate-intensity exercise remain key drivers of long-term member engagement.
Whether you're a gym operator, studio owner, supplier, investor, trainer or fitness executive, these are the business stories shaping the future of the fitness industry.
Stay fit, stay informed, and keep your fitness business in shape.
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