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The Best World Cup Marketing Cost Nothing and British Airways Started It
Description
Two airlines created the World Cup's best marketing moment without paying FIFA a cent, Delta launches a stripped-down business class fare that turns premium travel into a spectrum, and there's one obscure hotel metric about to tell us whether the industry's recovery is built to last.
On today's Skift Daily Briefing, Sarah Dandashy breaks down how Norwegian Air and British Airways generated massive World Cup buzz with nothing but a well-timed Instagram bet, what Delta's new Basic Business fare means for travelers trying to decide how much business class they actually need, and why incentive management fees are the number every hotel analyst will be watching this earnings season.
Articles Referenced:
Honorable Mention: @AskAConcierge on IG
Hey @British_Airways — Norwegian Air Shows How to Get Free World Cup Buzz
Delta Launches Stripped-Down Business Class Fares
This Obscure Marriott Fee Will Be a Key Signal of Profit Strength
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