Episode Details
Back to EpisodesHow Velveeta sidestepped the cheese wars to create a space in pop culture, with Matt Carpenter of Kraft Heinz and Jonathan Deves of Johannes Leonardo
Season 5
Published 4 years, 5 months ago
Description
La Dolce Velveeta presents the brand as an "unrestrained pleasure" by leveraging craveability and the attitudes of proud Velveeta lovers, claiming you don't have to be rich to live golden.