Episode Details

Slurpee turns 60, and 7-Eleven Canada is throwing a full-blown brand revival—packaged sodas, limited-edition candy, artist collabs, all hitting July 11th for 7-Eleven Day. This isn’t just about the frozen drink machine anymore; it’s part of a bigger push to become a quick-service restaurant, boosting hot meals and drinks. Partnering with Collective Arts, they’re launching new flavors like Lychee Lemonade for just $1.99, aiming to expand the Slurpee universe and drive sales. Winnipeg still reigns as Slurpee Capital, but Calgary’s hot on its heels—fueling a prairie rivalry that’s driving business. Meanwhile, 7-Eleven Canada is rolling out a new franchise model to grow in underserved areas, especially Winnipeg, where closures have hit hard. With giants like Couche-Tard looming, Slurpee remains their secret weapon—giving customers a reason to stop, grab something fresh, and choose 7-Eleven.

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