Episode Details

The FMCG Marketing Daily — July 10, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Mike's Hard Lemonade is pioneering bespoke branded entertainment partnerships on Netflix, signalling a new frontier for FMCG drinks brands beyond traditional TV spots. • The EU's EmpCo Directive — targeting misleading sustainability claims — is set to cost German retailers hundreds of millions, with direct consequences for how FMCG brands communicate green credentials across Europe. • Nordic confectionery challenger Cloetta is bringing its CandyKing Pick & Mix concept to US grocery retail for the first time, testing whether a highly experiential, format-led brand can crack America's crowded sweet aisle. Hosted by Marco and Klara.