Episode Details

Zillow’s new Zillow Pro package is revolutionizing real estate agent workflows by bundling powerful tools like Follow Up Boss and smart Agent Profiles with Zillow’s AI and real-time data, helping agents connect with leads at the perfect moment. The My Agent feature lets agents see exactly what leads are browsing and even become their primary contact for listings, with customizable connection windows. Early results show agents using Pro are seeing buyers 80% more likely to meet in person and 50% more likely to move forward. New features like “Likely to List” and smarter outreach suggestions are making agent tools even more intuitive. Meanwhile, Zillow’s legal battle in Chicago over listing data access continues, as they push to keep their tech-driven approach to market listings — all while aiming to help agents close more deals faster.

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