Episode Details

Sephora’s first Scottish store in Edinburgh’s St James Quarter dropped on July 9th, sparking massive hype with over a thousand fans lining up before dawn—some even arriving at 7 AM. The launch brought iconic beauty brands like Rhode, Haus Labs, and Makeup by Mario to Scottish shelves for the first time, turning the opening into a full-blown celebration complete with bagpipes, drag queens, and DJs. Shoppers from across Scotland, including fans from Leven and first-time visitors like 27-year-old Declan, raved about the experience, praising the in-person access and vibrant atmosphere. Sephora UK’s managing director hailed Scotland as a top priority, calling Edinburgh the ideal launchpad, with more stores—including Glasgow’s Silverburn—on the way. This isn’t just a store opening; it’s a beauty revolution hitting Scotland’s doorstep.

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