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738: The Smart Way to Run Special Sales - Timing, Execution, and Pricing

Episode 736 Published 3 weeks, 2 days ago
Description

Episode 738: The Smart Way to Run Special Sales – Timing, Execution & Pricing

 

00:00 – Welcome and Intro

 

01:02 – Strategic Not Reactive

 

02:34 – Avoid Discount Addiction

 

03:29 – Reasons to Run Sales

 

05:52 – Value-Add Offers

 

08:57 – Timing and Cadence

 

11:31 – Urgency and Communication

 

14:10 – Pricing Psychology

 

15:45 – Testing and Simplicity

 

17:55 – Measuring Success

 

20:30 – Key Takeaways Wrap

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