Episode Details

The World Cup in Arlington turned out to be a roaring success, smashing projections with over $2 billion in economic impact—roughly nine Super Bowls worth. Despite doubts about heat and turnout, packed stadiums and buzzing downtown spots like Sundance Square and Texas Live! proved fans showed up in droves. Local businesses, even longtime soccer skeptics like J. Gilligan’s Bar, saw massive surges, with Texas Live! hitting 30% over projections and needing extra staff. This global event didn’t just draw crowds—it energized the entire region.

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