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PepsiCo’s Global Win, U.S. Struggle | Europe News
Description
PepsiCo’s Q2 revenue soared past expectations with $24 billion, but North American sales stumbled as rising gas prices squeezed consumer spending—impacting snack and beverage sales at gas stations and convenience stores. While international markets powered growth, the company’s home turf is struggling. Past price cuts helped earlier, but with gas prices climbing again, PepsiCo is pivoting to smaller packs, meal deals, and healthier options like Doritos Protein and Gatorade Lower Sugar, hoping to win back shoppers and secure shelf space ahead of the holiday season. The future hinges on both strategy and external factors like fuel costs.
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