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M&S Rebrands for Fashion Week | London News

M&S Rebrands for Fashion Week | London News

Published 3 weeks, 1 day ago
Description

Marks & Spencer is making a bold fashion comeback, hitting London Fashion Week for its 100th anniversary to prove it’s no longer just a heritage brand—but a modern, trend-driven force. After years of rebranding with runway shows in Ibiza and Silverstone, M&S is dropping viral, celebrity-inspired styles at affordable prices, shaking off its “frumpy” past. The CEO’s mission to win over younger shoppers is paying off, though not without backlash—some shareholders fear alienating loyalists, and critics call some pieces too revealing. M&S promises more coverage ahead, but its runway debut alongside luxury houses signals a major evolution—and a confident leap into the future of fashion.

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