Episode Details

The FMCG Marketing Daily — July 09, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Henkel has officially closed its acquisition of Olaplex, reshaping the professional and retail haircare competitive landscape in a single move. • PepsiCo's Doritos is using its Formula 1 partnership as a always-on global brand platform rather than a one-off sponsorship activation — and the strategy has direct lessons for FMCG marketers chasing year-round relevance. • PepsiCo is relaunching Quaker into the US beverage aisle with a protein-led product — a bold brand extension bet on a name better known for porridge than drinks. Hosted by Marco and Klara.