Episode Details

Do you worry that potential clients will forget about you if you stop posting on social media?

Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And do therapists really need to post everyday?

In this episode, I explore what a healthy relationship with social media could look like, why consistency matters more than frequency, and why taking time to rest may actually be one of the best things you can do for yourself and your private practice.

I also share some August awareness days that could inspire your social media content for the month.

Takeaways:

• Why consistency matters more than frequency
• What to do with your social media while you're on holiday
• Whether people notice if you stop posting
• Creating healthier boundaries with social media
• The importance of authenticity in your marketing
• Why rest isn't something you have to earn

August Content Ideas:

8 August – Happiness Happens Day. A chance to encourage clients to notice small moments of joy and connection.

15 August – Relaxation Day. An opportunity to discuss rest, burnout and nervous system regulation.

16 August – Authenticity Day. Perfect for exploring authenticity, masking, people pleasing and finding your own voice.

21 August – Internet Self-Care Day. A useful prompt to discuss comparison, healthy digital boundaries and creating a more positive relationship with social media.

Who Do You Want To Help? Exploring Niching is next taking place on Tuesday 14th July at 7.30pm. Other dates will also be available. Check out my website to book: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

FAQs

Do therapists need to post on social media every day?

No. Consistency is usually more important than frequency. A thoughtful post once a week is often more effective than posting every day without a clear purpose.

Should therapists post on social media while they're on holiday?

Only if they want to. Some therapists schedule posts in advance, while others prefer to take a complete break. The important thing is choosing an approach that supports your wellbeing.

Will people forget about me if I stop posting?

Most people are far more focused on their own lives than on whether you've posted this week. A short break from social media is unlikely to have a significant impact on your private practice.

Keywords:

social media boundaries, managing social media on holiday, social media tips for therapists, out of office notice, social media scheduling, authenticity in social medi