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Everyone assumes AI is eating consulting alive – demand shrinking, firms pulling back. That's the narrative. 

The data from our July Consulting Market Outlook says something else entirely.

In this episode of The Briefing, Japheth sits down with Namaan to unpack what's actually happening in the market right now. 

Demand is up. The bottleneck isn't leads or RFPs – it's delivery. And that changes who's winning in the second half of 2026, for firms and for candidates.

We cover:

• Why the firms stuck in the middle are getting squeezed out
• The 3 things on the podium now that AI is just the entry fee
• What candidates should be asking firms that most aren't

Resources:

• Download the July Consulting Market Outlook Report free – the data behind everything Namaan breaks down in this episode
• If you represent a consulting firm and want your perspective shaping future MC research, rankings, or thought leadership, get on Namaan's calendar
• If your profile still reads generalist in a market that's paying for sector depth, Black Belt helps you fix that before it costs you the offer

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