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The Art of Making a Story 'Pitchable' with Dorie Klissas
Description
Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare.
Key Takeaways:
- Crafting pitchable stories
- Crisis communication strategies in healthcare
- Turning press officers into reporters
Episode Timeline:
2:30How hard was the schedule at "The Today Show"?
3:18Dorie's proudest moments working on "The Today Show"
5:00Stem cell controversy
6:00How does a background in journalism help in PR?
7:00How to create a "pitchable" story?
9:25The story of the oyster-catching bird
11:45How to turn press officers into reporters
14:00The importance of well-organized reporting
15:40How to fact-check scientific press releases
17:45How to super-charge media relations during a crisis
19:30Dorie's COVID reporting
21:45Dorie's thought leadership philosophy
This episode’s guest:
• Email: Dorie@DorieKlissas.com
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