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Spending vs Strategy in Politics | Canada News
Published 2 days, 23 hours ago
Description
The Conservatives dumped nearly $100 million last year—way more than the Liberals’ $61 million—but still ended up in the red, while the Liberals, with smarter spending and a $3 million surplus, are in far better shape. Despite their massive ad spend ($40M vs. $21M), the Conservatives didn’t win, proving that in politics, money doesn’t always buy votes—message and perception often matter more.
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