Episode Details

Local influencer Davida Roach stunned the global marketing world by landing a coveted spot at Cannes Lions — the Oscars of advertising — as a creator rep for Sprout Social, after daring to apply despite thinking she’d never get chosen. What began as a chance to be “eyes and ears on the ground” turned into a whirlwind of high-level networking, backstage artist performances, and a powerful reminder of how far she’s come. Her journey? Born from tragedy — launching a nonprofit after her sister’s murder — and fueled by resilience, she clawed her way from homelessness and joblessness to six-figure income by sharing her affordable fashion finds and personal stories. Now, she champions the irreplaceable power of human connection in an AI-driven world, urging brands to trust creators to innovate — not just follow scripts — and to dare to be “delusional” enough to believe in their vision.

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