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#172 – Growth Isn’t a Marketing Problem: It’s an Operational One

Published 3 months, 2 weeks ago
Description

This episode unpacks the hidden costs of rapid growth. Lindsay Ellis shares the funnel breakdown that left a thousand leads untouched and the practical fixes that restored momentum without increasing ad spend.

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  • Spot the earliest signs that lead flow is outpacing capacity
  • Build a first-line lead coordinator role that pays for itself
  • Replace sales-versus-marketing friction with shared KPIs
  • And much, much more!

Chapters

00:00 Intro: “More leads” myth
01:30 From six to 700 leads overnight
04:00 Seven-day silence: where prospects died
06:30 Funnel mapping reveals the real bottleneck
09:00 Sales versus marketing: ending the blame
12:00 Spend or infrastructure: the critical choice
15:30 Hiring a dedicated lead coordinator
18:00 Establishing a 24-hour response rule
20:30 Leadership alignment before 10X growth
23:00 Key takeaways and next steps

Quotable

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