Episode Details

Episode #108 - I’m all about building a “Brand” and not running a restaurant… going a bit further. I advocate being an entrepreneur, not a restaurant owner. With that said, one of the most powerful brand-builders I know (not to mention staff pleasers) is creating several “Big Events” throughout the year around holidays and big sports events. Whether you have a food truck or a full-serve restaurant, you can decorate your place to the “9’s”, have your staff dress up in themed costume, offer “event specials”, have live entertainment and watch your the customers pour in and your cash register light up! Give this episode a listen as I take you through many of the key-holidays and big events that will drive new and repeat business and make your place more money several times a year!.. Now go out there and Rock Your Restaurant! Roger