Episode Details

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

What if creating more impact starts with taking better care of yourself?

Why do so many purpose-led business owners put their mission, clients, team, and business expenses ahead of their own financial wellbeing?

In this episode of Money Secrets, Fi explores a pattern she has seen repeatedly throughout her 25 years of working with purpose-led founders: business owners sacrificing their own income, wellbeing, and financial future in order to keep their mission moving forward.

Creating positive change for everyone else while leaving yourself financially depleted isn't sustainable.

Paying yourself should be a non-negotiable part of running a healthy business.

Your beliefs about profit and income influence the decisions you make.

And increasing your revenue doesn't mean working harder or finding more clients. 

From understanding your money behaviours to reviewing your pricing strategy and choosing clients who truly value what you offer, this episode is a reminder that income and impact aren't opposing forces. In fact, the more financially sustainable your business becomes, the more impact you can create.

Whether you're running a purpose-led business, building a social enterprise, or simply trying to create meaningful change through your work, this episode will help you rethink the role of money, profit, and your own financial wellbeing in your mission.

🎧 Tune in to discover why taking care of yourself isn't separate from creating impact, it's part of it.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

 
 What you'll learn in this episode:

• Why purpose-led founders often sacrifice themselves for the mission. Explore why business owners put their own income and wellbeing last.
• Why you should see yourself as the first person impacted by your business. Learn why your financial wellbeing needs to be part of your impact strategy.
• How your money psychology influences business decisions. Discover how beliefs about profit, income, pricing, and money shape the actions you take.
• How to recognise unhelpful money behaviours in your business. Learn what procrastinating on invoices, proposals, and financial tasks can reveal about your relationship with money.
• Why profit isn't the enemy of purpose. Understand how healthy profit helps your business grow, invest in its mission, and create more positive change.
• Why paying yourself first needs to become a priority. Shift from paying yourself whatever is left over to treating your wage as an essential business expense.
• The two fundamental ways to increase your revenue. Learn why growing your income comes down to selling more or charging more.<