Episode Details

Canada’s World Cup exit ended in a 3-0 loss to Morocco, but the viewing frenzy was off the charts—5.4 million average viewers across Bell Media, a record for any Canadian World Cup match, with over 11.7 million tuning in at some point. Peaks hit 7.3 million when Canada pushed for an equalizer, proving deep emotional investment. Since the tournament began on June 11, 28.2 million Canadians watched coverage, signaling a massive surge in soccer’s popularity. Earlier knockout games averaged 1.9 million viewers, showing rising momentum. Even as the team heads home, the tournament’s impact on Canadian sports viewership is undeniable—soccer’s beautiful game is finally taking root here.

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