Episode Details
Back to EpisodesAI Mines Product Reviews for Packaging Insights: Packaging World
Season 2
Episode 80
Published 3 months, 2 weeks ago
Description
How does PackSense, an AI-powered system for product quality insights, address the gap between controlled testing and real-world experience?
Editor-in-Chief Matt Reynolds sits down with Michigan State University (MSU) student Jordan D'Amario and MSU professor Dr. Euihark Lee. They discuss how AI is turning online reviews into actionable packaging data. MSU research shows how brands can pinpoint failure points, quantify consumer frustration, and prioritize redesigns using real-world feedback.
Read the full featured article on Packaging World.