Episode Details

This Beyond the Shelf Live episode was recorded at the P2PI Retail Media Summit in Chicago, where Dave Feinleib caught up with Marlow Nickell, Co-Founder & CEO of Grocery TV.

Marlow shares how in-store retail media has evolved, why regional grocers are leaning in, and how Grocery TV has grown to 6,700 stores.

He also discusses why the store remains such a valuable media environment, how brands should think about creative built for in-store, and what Grocery TV’s In-Store Perception Report reveals about shopper receptivity and purchase influence.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker