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If you've been publishing content and wondering why it's doing nothing for your AI search, this episode is for you.

Bryan McAnulty, founder of Heights Platform and Latchloop, joins Cassie to break down something most brands are missing: the training data already has everything that existed before. Which means the only content worth creating right now is what's new, what's happening in real time, and what real people are actually saying.

That reframe changes everything about how you approach content strategy in 2026.

In this episode:

• Why most blog content is invisible to AI engines before you even publish it
• The difference between training data, live web search, and deep research, and why you need a strategy for all three
• How community content captures the conversational data LLMs can't get from training
• Why comparison and alternative pages are suddenly worth paying attention to again
• The trust gap: why 90% of general consumers still don't trust AI-generated answers, and what that means for brands

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com