Episode Details

Contractors asked. Yelp answered.

In Part 2 of this special two-part VIP Room series, Chris Yano, Chad Peterman, and Aaron Gaynor continue their conversation with Yelp COO Jed Nachman and Hatch CEO Chris Bache to answer some of the biggest questions contractors have about Yelp.

After covering reviews and reputation in Part 1, the discussion shifts to lead transparency, lead quality, geographic performance, AI-powered customer experiences, speed to lead, contractor success stories, and what top-performing companies are doing differently. The group also explores where Yelp, Hatch, and AI fit into the future of home services marketing and customer acquisition.

Whether you're currently using Yelp or simply curious about where the industry is headed, this episode provides an inside look at the technology, strategy, and challenges shaping the next generation of home services growth.

If you missed Part 1, be sure to check it out first for the discussion on reviews, reputation management, and the Hatch acquisition.

00:00 - Intro

01:08 - How Yelp Defines a Lead

07:15 - How to Measure Marketing ROI

13:40 - Why Yelp Performs Better in Some Markets

18:55 - Tips for Contractors Using Yelp

27:05 - AI Search & the Future of Home Services

34:40 - Building Trust With Contractors

38:20 - Special Offer, Listener Feedback & Closing Thoughts

SPECIAL OFFER FROM YELP

New multi-location advertisers on Yelp may qualify for a 20% bonus advertising budget when they start campaigns before September 30. That means Yelp adds extra advertising dollars on top of what you spend.

To see if you qualify, fill out the form at:

https://business.yelp.com/homeservicevip

A member of the Yelp team will reach out to help you get started.

Offer is available to new multi-location Yelp advertisers only.

HAVE FEEDBACK FOR YELP?

As discussed in the episode, Yelp welcomes feedback from contractors. If you have questions, suggestions, or feedback on your experience with Yelp, you can reach the team directly at:

listenerfeedback@yelp.com

Thank you to our Sponsors!

Basic Capital: https://basiccapital.com/tothepoint

Avoca.ai: https://avoca.ai/r/tothepoint

Yelp: https://business.yelp.com/homeservicevip

Sales Ask: https://www.salesask.com/ 

Chiirp: https://chiirp.com/

Send It! Email Marketing: https://www.withsendit.com/

Can’t Stop The Growth: https://cantstopthegrowth.com