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How AI-Native Teams Deliver Creative Work Differently
Description
Some people see AI as a threat to creativity. Others see it as the next evolution of the creative toolkit. In this episode, Galen Low sits down with Tom Brown and Eric Oldrin, co-founders of Original Model, an AI-native creative agency, to explore what happens when creative thinking—not AI—stays at the center of the process. Together, they unpack how agencies can embrace AI without sacrificing originality, storytelling, or quality.
Broadcast live from the Cannes Lions International Festival of Creativity, this conversation explores why so much AI-generated work falls flat, how thoughtful agencies are integrating AI across strategy, ideation, and production, and why the future of creative work may depend less on mastering tools and more on strengthening human judgment.
Resources from this episode:
- Join the Digital Project Manager Community
- Subscribe to the newsletter to get our latest articles and podcasts
- Connect with Eric and Tom on LinkedIn
- Visit Original Model Creative Agency