Episode Details

The Digital Commerce Daily — July 07, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Milani Cosmetics hit 250% above its TikTok Shop sales target in the first two weeks of a product launch, making it one of the most concrete performance data points in beauty social commerce this year. • Unilever is entering TikTok Shop in the Benelux market, giving us a rare look at how a major FMCG giant is approaching social commerce in Europe with deliberately managed expectations. • The 2026 Switzerland ecommerce ranking reveals which platforms are dominating one of Europe's highest-spending online markets and where the competitive gaps are opening up. Hosted by Marco and Klara.