Episode Details

Homeowners are quietly changing how they find a contractor, and most companies haven't caught up. AI-first searches are converting at more than double the rate of a regular Google search, and if your business isn't set up to show up there, you're losing jobs to someone who is.

This episode covers three things hitting contractors right now: the federal government's new $6 billion apprenticeship program and whether it will actually fix the shortage, why 62% of homeowners say they're more likely to move forward on a project when financing is offered, and the shift toward AI-first contractor searches, including the exact steps to start showing up in those results.

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00:00 – Intro and listener review
02:13 – Canada's $6 billion apprenticeship program
07:45 – Why only 1 in 3 apprentices complete certification
20:08 – The ratio problem nobody's fixing
27:34 – Homeowners are sitting on $180K in equity
29:37 – Why financing options win you more jobs
41:20 – 45% of homeowners are using AI to find contractors
43:42 – How to actually show up on AI search results
55:40 – Billboard segment