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How Long Should Your Podcast Be? (and where to find the answer)
Description
Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode about measuring success without downloads and today I talk about completion percentage in Apple, Spotify, as well as Google Analytics. Josh Liston explains how he and his co-host from the SAKÉ THIS show.
How Long Should My Podcast Be?
The stand ard answer is "as long as it needs to be an not a minute longer." However, another way of looking at this is to ask, "How long can you hold someone's attention?"
You Can See How Far People Listen to Your Show
The Apple Dashboard: https://podcastsconnect.apple.com
The Spotify Dashboard: https://creators.spotify.com
Takeaways:
- How Dave thinks about episode length (and why “as long as it needs to be” actually works in practice)
- How to use Apple Podcasts Connect and Spotify for Podcasters to measure completion percentage and attention, not just downloads
- Why video and YouTube completion rates look so much worse than audio—and how not to let that crush your ego
- How to use Google Analytics or Fathom to see which episodes and pages really resonate
- A behind-the-scenes look at the audio tools Dave uses (Accentize DX Revive, Dialog Enhance, and the free DX Level plugin) to make listener submissions sound more consistent
- An update on the “free version” experiment of the School of Podcasting and why future focus is shifting to live cohort-style classes
Dave also shares a listener contribution from Josh Liston of the SAKÉ THIS podcast, with two non-download ways he measures success for his Japan-focused comedy show.
Mentioned in this episode:
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