Episode Details

✨ Episode summary
Most entrepreneurs would kill for a post to go viral. I'd rather it never happens to me, and after 16+ years in content strategy, I have very specific reasons why.

In this episode, I'm unpacking why reach is the wrong thing to chase, what really happened the one time a post of mine took off, and three better questions to ask instead of "how do I get my post to blow up?"

Here's what we're getting into:

• Why reach is a vanity metric, and why platforms bury what actually matters
• The almost-viral post that brought in zero new clients
• The dopamine hit of going viral, and why it never lasts
• How the wrong audience flattens your voice over time
• Why we actually crave virality (hint: it's not growth, it's validation)
• My real fear: reaching the wrong people, not too few people
• Three things to check this week to see if your content is connecting or just performing

If you've been chasing numbers instead of the right people, this one is for you. 

📌 Resources & links mentioned

• Find your Content Marketing Power Type and build a content strategy around how you actually work.
• I also build custom three-month content strategies one-on-one 

🔥 Action items

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Hosted by: Rachel Honeyman
Music by: Shmukulele
Produced by: Podium Studios

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