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How to Use the Mere Exposure Effect at Work
Description
Episode 85 of The Office Politics Podcast explores the Mere Exposure Effect — the psychological tendency to prefer things (and people) we encounter more often. Lucas and Luna discuss how this subtle bias can be a legitimate tool for building workplace influence without schmoozing or unfair advantage. They break down the research: repeated exposure doesn't just increase liking — it builds trust and perceived competence, but only if the interactions are neutral or positive. The hosts share practical strategies: being visibly helpful in common areas, attending meetings you don't strictly need to be in, and contributing to shared documents. They warn about the downside — overexposure without substance can backfire. This episode draws on real-world examples from office dynamics and a famous 1968 study by Robert Zajonc. No hustle culture — just smart, ethical influence.