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How Newsletters Use Drip Sequences to Onboard Subscribers
Season 2
Episode 80
Published 6 days, 2 hours ago
Description
Lucas and Luna drill into the specific mechanics of email newsletter drip sequences — not just 'send a welcome email,' but real behavioral cadences that turn a new subscriber into a loyal reader. They unpack the 7-email framework used by Morning Brew's early growth team, the psychology of 'expectation setting' versus 'value delivery', and why the best newsletters send an email within 60 seconds of signup. They also walk through a real example from a $2-million-annual Substack about financial modeling, showing exactly how each email in the sequence builds on the last. If you run a newsletter or are thinking of starting one, this episode gives you a template you can use tonight.